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Real World Market Research at Harbor High

Harbor High School students participated in a real-world market research Thursday, Oct. 4th. A national market research consultant, working on an educational project funded by the Gates Foundation and The Monterey Institute for Technology and Education (MITE) interviewed 21 Harbor students in Pam Falke-Krueger's ROP Graphic Design courses at Harbor High School. Students reviewed the proposed online math and English college placement diagnostic and teaching tool with an eye to design and user experience. They reviewed the product from a college-bound student.s point of view. Students offered the researchers valuable feedback while they gained career experience for their own design and branding assignments.

The Monterey Institute for Technology and Education (MITE) is a non-profit organization dedicated to meeting society.s need for access to effective, high-quality educational opportunities in an era of rapid economic, social, and personal change. MITE is currently developing a product called EdReady, a direct-to-student, free, online college readiness diagnostic and customized remediation tool. This tool is being designed to help high school and adult students identify their strengths and weaknesses in math and English, and then use that information to make informed college choices and better prepare themselves for college-level courses. MITE is developing this tool in collaboration with the many member institutions of the NROC Network as well as with ongoing feedback via focus groups from students, teachers, and administrators who are the intended end users


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